11/14/11

WB Ultraviolet Digital Copy Rant

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     So I just bought my copy of Harry Potter and The Deathly Hallows, Part 2 which was a wonderful ending to an extraordinary film/book series and yet I'm upset at the same time.  Why? Because the Bluray set no longer comes with an iTunes digital copy.  Instead you get an Ultraviolet digital copy.  Now I'm all for new technology, in fact I love it, but if you come out with new technology, it at least has to contain what the previous version did and then add new features to it.  Ultraviolet does not and that is what angers me.  On the surface it looks like another way to have a digital copy of a movie on your computer, but once you read the fine print you find out that it is a step back instead of a step forward.  The digital copy you get ONLY works with the Ultraviolet technology which is a new program you must download to your computer, kind of like iTunes so I'm not mad yet.  Then after you set up two accounts (one with Ultraviolet and one with Flixster - kind of a pain but still not too bad) you can download the movie to your computer.  Great! To get it on your mobile device you have to download the Flixster app (no biggie) but then here is where the first problem appears.  At the moment, you can only stream the movie to your mobile device if it is an iPad or iPhone.  This becomes a problem if, like me, you have unreliable wireless internet or if you have a wifi only iPad.  So now, I'm at a doctors appointment, waiting, and I want to watch my movie but I can't because there is no wifi.  All the other Harry Potter films are iTunes digital copies, so I can watch them right away because they are stored locally on my iPad, but I can't watch the final destruction of Voldemort.  They say that downloadable copies are coming to mobile devices eventually which will help with this issue but unfortunately when you read the fine print you realize that there is another HUGE problem.  You can only download the digital copy that you purchased 3 times.  So that would be once for your computer, once for your iPad and once for your iPhone.  But, what if you switch computers? Or what if your phone falls into the pool and you have to buy another one? Or what if you got a lemon of an iPad and Apple replaces it for free.  You have already used up your three downloads at this point so now you can no longer have the movie on that particular device.  Also embedded in the fine print is that this particular digital copy only lasts for 3 years.  So after 3 years, I can no longer watch my digital copy that I bought on any of my devices.  Of course the idea behind this is to prevent piracy, but what it does instead is further hamper the honest citizens of the world who are trying to do the right thing and buy digital copies instead of using torrent sites to get them.  Now I'm not saying that the iTunes system is perfect, because it still has issues too, but at least with the iTunes copy I can put it on any 5 computers, deactivate accounts on computers I no longer own and put the digital copy on as many mobile devices as I want.
     So what this new system leaves me with is a choice.  I can buy the Bluray/DVD copy and use freeware to burn myself a digital copy (not exactly legal but it should be since I own it) or I can only buy the iTunes copy (the quality doesn't come close to Bluray and I can't watch it on my big TV without Apple TV) or I can do what Warner Brothers really want and buy copies in all formats making me even more broke than I already am.  (Of course I have left out the last option of using torrent sites from now on to get my movies, but I'm just not that kind of girl.  I'm trying to be good and honest here WB and you are throwing that honestly and loyalty back in my face!)